Monday, December 19, 2005


Live Life in the Zoints Lane

Innovate and improve.
There is always room for improvement, no matter how small. Nothing is perfect, but we continually decrease the margin that is keeping Zoints from being so.

Zoints is like the carpool lane, in Los Angeles, at 5:30 PM on a Friday. In the regular lanes, everyone is stuck bumper to bumper, trying to reach their destinations. The congestion is terrible. Tempers are flaring. Horns are honking. And there is nothing more frustrating then watching the drivers fly down that diamond lane next to you.

Everyone and their mothers are part of an online community. It's a crowded and confusing world. It lacks any type of unity, or interaction between forums for that matter. There hasn't been any one group of people to stand up and say, "Hey! Follow me! I'll show you a better way of doing things." We are going to do our best to solve that problem. We will lead with innovation.

Innovation and improvement are concepts central to our ten principles, as quoted above. These concepts make the Zoints lane exist in the first place, and make it a better way to get around from one place to another. And while you carpool (or pick up the nearest hitchhiker), you get to interact with a lot of people you would have never met before. Maybe even pick up a hobby or two from your new-found friends.

In the Zoints lane, however, we do things differently. We produce the steel to make the car safer. We refine the gas to make it burn more efficiently. We install the leather interior to make the journey as comfortable as possible. We clean the mirrors and windshield to make sure you can clearly see the road ahead. In the glovebox, you'll find a whole notebook of ways to contact us if something goes wrong, and rest assured, mechanics will arrive by helicopter to get the car back up and running. And, don't worry about getting over to the exits. You won't be needing those.

So...isn't it about time you changed lanes?

You guys have a lot of fluff, but can you please explain what it is exactly that you do? From the little I can tell it is interesting but I can't find the info!
michaeb, as we haven't gone live yet, we're deliberately being vague, although I don't consider it to be 'fluff'. Please be patient :)
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